Wilde about Cigars

An amusing Straiton and Storms cigar advertisement, cashing in on Oscar Wilde’s 1882 lecture tour of America. The tour was organised by the D’Oyly Carte opera company following the successful New York opening of Gilbert and Sullivan’s Patience, a comic opera satirizing the Aesthetic movement and various other English eccentricities of the period. The cigar company used the Napoleon Sarony “knee-breeches” photo of Wilde for the ad. Wilde and Patience sparked quite a trend in merchandising in the US, particularly in wallpaper and textiles – more on this anon.

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